We humans in the 21st century are an ambitious bunch. We are less about conforming to corporate rules that others set for us and are more focused on fulfilling our own hidden dreams. Of course due to various limitations such as not having enough income, caring for our families and so on are some of the common barriers, however more and more are now opting to start some sort of business of their own even as an addition to their full-time jobs. If you fall into this group, well congratulations! It is an impressive thing to do and you need all the help and support you can get. Which is why if an online business is up your alley, you should consider avoiding these pitfalls.
You know you look for this when you shop online yourself, so why should you not pay the same attention when it comes to offering security to your customers? At the end of the day, sensitive payment information from credit card details to bank details are being transmitted across the internet every single day. If your website generates high traffic, a whole lot of information is at stake and should any of it be hacked into or leaked out, you can be sure you will lose not only your customers but your business as a whole. Whether you have just started out or have been doing this for a while, always, always double-check your security parametres. Any good ecommerce website design company in Singapore will put this on the top of their list of priorities.
LESS PRODUCT INFORMATION
If you are someone who shops online a lot or have done a significant amount of research into starting your own online store, you will have come across some sites that have a surprisingly little amount of proper information about their products. Nothing can be more annoying, especially as today’s customer does not appreciate wasted time. You could have the most stellar images prancing about your screen but it will be no good if you have no information about the product itself. From materials to weight, size, fit, shipping, discounts and so on, make sure you provide as much detail as you can. If you are interested about e-commerce solutions you can visit this website.
POOR PRODUCT PLACEMENT
If you are selling multiple items, it is crucial that you pay attention to product placement when analysing website development. One thing is, you should avoid cluttering up your home page by trying to cram everything in one go, and for another you will not ignite curiosity in your customer. If your home page is inviting and clear, your customer will be tempted to dig further. Place discounts and special offers in the front along with your key-selling products. The rest can follow after, just make sure they all follow a map and are not just strewn about the place.
NOT ASSESSING YOUR COMPETITORS
One of the main keys to succeeding in your business is to constantly analyse your competitors. If you do not know what is working for them, how could you possibly improve your own stance? By no means should you copy what they do, but you can learn and figure out ways to better improve your business standing against them. No matter how successful your business grows to be, never stop assessing your competitors under any circumstance. Look for ways to obtain key bits of information that will help propel you forward.