Social media has grown so much that it is almost impossible to find someone who doesn’t have any social media accounts. Everyone spends their quick coffee breaks and even their family time scrolling up and down popular apps such as Instagram, Twitter and Facebook and some even consider these their daily news source. So now businesses, whether small or big, are realizing the huge benefits of social media marketing and its importance in attracting new customers. Read below to learn about many more benefits of marketing your business online.
Customer service and feedback
From time to time a customer won’t stretch out to you or your corporation if they have an issue, but may post a criticize online. Businesses can then respond to these customers and help them. Brands that respond quickly and well, might even manage to win their customer’s heart and gain a new loyal client. Social media also allows you to get instant feedback from your clients/followers, whether it is good or bad. For example, if you post a photo of the portable backdrop stand you sell, your clients can comment under the photo to let you know if they have tried the product and if they enjoyed it or not. If they did not enjoy it, the brand can then easily contact them and find out what they wished was different and so can in turn improve their products and business significantly by listening to the needs and wants of their audience and clientele.
You can analyze your competition
Social media can help you watch your competition anonymously. You can use social media to not only find out what your competitor’s fans enjoy so you incorporate them into your business, but you can also use this to come up with ways to stand out within your industry. If for example your competitor sells stands for banners, you can create these stands but also offer banner printing Singapore. This will attract more clients because they do not have to bother about finding another place that offers printing services and can easily get both the print and banner done by your company.
Increased Exposure/Brand Awareness
Having a social media account will expose your company or service to many new eyes. With just a single click, your message is shown to a large number of people. For example, if you are a company that sells sunglasses, you can have an account with your brand name and post photos of the different products you have to offer. And when you hashtag sunglasses (#sunglasses) in the caption of your photos, anyone looking to buy sunglasses will be able to find the photo of your products, your account and then be able to easily contact you through an online message. Social media also allows your existing customers to share your page or product pictures with their audience which in turn will help you reach even more people.